![]() An active profile is someone you are able to email, meaning they haven’t unsubscribed or been suppressed to not receive emails. It is worth noting that Klaviyo pricing works based on what they call “active profiles” instead of raw subscribers numbers. It is important to understand how pricing will change as your account grows before choosing an email marketing software, as changing platforms in the future is a huge undertaking, especially if you have thousands of contacts in your account. ![]() But you really do get access to a much more advanced feature set. If you compare Klaviyo pricing vs Mailchimp or other more basic platforms, it will be slightly more expensive. It is usually not a good idea to go with the cheapest tool, which Klaviyo certainly is not. Growing a large email and SMS list will mean you’re paying low to mid four figures every month with any reputable software tool. ![]() How Klaviyo Pricing Plans Work for Email MarketingĮven though Ecommerce email marketing is often the highest ROI marketing channel for a brand, price still matters. Klaviyo is most widely used with Shopify stores at this time. Klaviyo Shopify pricing is the same as pricing for WooCommerce, Magento, etc. That’s not included in the lower pricing tiers.Īlso, regardless of the Ecommerce platform your brand is using, your Klaviyo costs will be the same. The one thing which becomes available only to larger brands is having access to your own Klaviyo account manager. Professionally designed templates are available on all pricing plans. All of the advanced features such as email automation, pre-built templates, personalized messages, customer data science insights, A/B testing, pop up builders, one click integrations and much more are available to even the smallest brands or startups who don’t have a large marketing budget.įor a complete run down of the feature set for both email and SMS check out our in-depth review of Klaviyo for Ecommerce brands. You really do get access to everything even when choosing the cheapest tier. This means that all Klaviyo pricing plans include the full suite of email and SMS automation tools such as automated welcome sequences, cart and browse abandonment, up-sells, cross-sells and all of the other Klaviyo flow ideas you’ll need. Pricing is not based on the functionality you want. So how does Klaviyo billing work? It’s important to know that the Klaviyo tiered pricing is based on usage and how many active users or “active profiles” you have for email, or the number of SMS and MMS messages you want to send per month. Klaviyo Pricing Tiers – What is Included? ![]() Summary: Is Klaviyo Worth The Price for Email & SMS Marketing?.Combined Klaviyo Pricing for Email Marketing & SMS Messages.How Much Is Klaviyo Per Month? Email Pricing Plans by List Size.How Klaviyo Pricing Plans Work for Email Marketing.Klaviyo Pricing Tiers – What is Included?.These two channels can either be run separately, or both together from the same account in a single subscription with combined pricing if your Ecommerce brand wants to take advantage of both marketing channels.īy the end of this Klaviyo pricing guide you’ll know approximately how much it costs per month to run Klaviyo for either email only, or email and SMS together for your list sizes. In this guide we explain the costs for both the email marketing software and also the Klaviyo SMS pricing. We still recommend Klaviyo as the tool of choice in our email marketing agency for Ecommerce brands but understand that some brands are a little confused by the pricing changes. Pricing stayed the same for most customers, with some increases for larger accounts and changes to the way SMS is priced on a new credits system. Note: Klaviyo updated their pricing in July 2022 and this page reflects the most up to date changes. You’ll also see why our team of experts recommend Klaviyo. We’ll tell you everything you need to know about how much Klaviyo costs so you can compare with other popular Ecommerce email marketing software tools and ensure you’ll be getting a great return on investment and the best possible features. This is a complete and up to date guide to Klaviyo pricing tiers for both email marketing and Klaviyo SMS.
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